When Carolyn Rovee-Collier and other researchers use the conjugate reinforcement technique,

a. the babies show habituation to a stimulus that is presented repeatedly.
b. the babies suck at a higher rate to produce the voice of their mother than the voice of a stranger.
c. the babies kick in order to produce movement of a mobile.
d. they babies receive a "peekaboo" reinforcement when they recognize a familiar object.

Ans: c

Psychology

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You are interested in reports of efforts to increase sales of popcorn and soft drinks in movie theaters by inserting subliminal messages in the film. What will you conclude after you review the available evidence?

a) Sales of popcorn increased but not sales of soft drinks. b) The effect works only when the movies are high action thrillers. c) No convincing evidence of a subliminal effect on sales has been presented. d) The effect is powerful and consequently has been ruled illegal by the courts.

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Which of the following statements about divorce in late adulthood is true?

A) Less than 1 percent of all U.S. divorces involve couples over age 65. B) The divorce rate among people 65 and older has decreased over the past three decades. C) About half of older adults' dissolving marriages are lengthy—30 years or more. D) Compared with younger adults, seniors are less likely to experience a sense of personal failure following divorce.

Psychology