The four research designs are exploratory, exploitive, descriptive and longitudinal

Because family needs and expenditures change over time, marketers may segment consumers by ________

A) age B) generation C) family life cycle stage D) social class E) psychographics

MLX Drug Company would like to market a new hypertension drug. While the Food and Drug Administration (FDA) was testing the drug, it discovered that the drug produced a harmful side effect

When MLX learned of the FDA's test result, MLX abandoned its plan to produce and distribute the drug. MLX's reaction illustrates A) risk avoidance. B) hedging. C) risk transfer. D) risk retention.