In a geographic structure, the corporate headquarters retains responsibility for worldwide planning and control

Web analytics should be used to monitor the following actions of an e-mail campaign, except:

A) percentage of individuals from the e-mail campaign who accessed the website B) why individuals abandoned their shopping cart before making a purchase C) what individuals did at the website D) where the individuals went within the website

In many cases, retailers hold greater ________ than manufacturers, so manufacturers need to know retail buyers' acceptance criteria

A) channel power B) conditions of sale C) territorial rights D) motivation E) channel design