Identify an important difference between strategic planning and market planning
What will be an ideal response?
Though the process is similar, market planning is much more focused on issues related to the marketing mix—the firm's product, its price, promotional approach, and distribution methods.
Business
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Many customers have purchased OXO's higher-priced potato peeler once, but have not tried any other OXO products. These buyers represent which type of customer on the customer relationship management matrix?
A. Butterflies B. Barnacles C. True Friends D. Strangers
Business
In a global value delivery network, the first link, ________, moves company products from points of production to the borders of countries within which they are sold
A) distribution centers B) wholesalers C) channels within nations D) retailers E) channels between nations
Business