_______, managers need to understand where the market is going and how their products and services will fit into the market and meet customer needs. ________, they need to ensure that the right product reaches the right customer at the right time and at the right place for the right price.

Jones conveyed his ranch to Brown using a land contract. The ranch was serviced by a mutual water company, and Jones was a stockholder in the company. The stock which Jones owned was appurtenant to the land. Does Brown have to enter into a separate contract for the stock of the mutual water company:

A: Yes, since stock is always personal property and therefore not included in land contracts; B: No, because land in California cannot be sold without water rights; C: Yes, because real property is not always accompanied by water rights; D: No, because the stock was appurtenant to the land and therefore part of the real property and part of the land contract.

Who is the "Father of Marketing Research"?

A) Charles Coolidge Parlin B) Robert Bartels C) A.C. Nielsen D) Alfred Politz E) J.C. Snead