How are companies taking advantage of interactive technologies to tap consumers for message ideas and actual ads? What are the benefits and disadvantages of do-it-yourself advertising?
What will be an ideal response?
Companies can now search existing video sites such as YouTube, monitor related blogs, and sponsor ad-creation contests. Several companies, such as Frito-Lay, MasterCard, and JetBlue, have used do-it-yourself ads in national campaigns. Consumer-generated content offers companies a way to gather new perspectives on their products and develop insights into how their products are used and seen by actual consumers. Also, consumer-generated content is very inexpensive. On the other hand, companies do not control consumer-generated material, which can lead to conflicting, or even negative, messages about a brand.
You might also like to view...
At Tech Scale Inc., a company that deals in software products, employees often complain about the lack of clarity regarding the tasks they are required to perform. Often there are two employees working on overlapping tasks, while some tasks are not designated to any employee. Though employees are satisfied with the pay and work culture, this aspect of their work environment has led to a lot of conflict in the workplace. From the information provided, this complaint of the employees can be closely linked to which of the following HR functions?
A. Compliance with laws B. Analysis and design of work C. Compensation and benefits D. Maintenance of employee relations E. Recruitment and selection
When workers decide that they want to be represented by a union, ______________ percent of the workers in the bargaining unit must sign cards petitioning the NLRB for a ______________ election.
a. 30; secret-ballot b. 60; secret-ballot c. 30; voice roll call d. 60; voice roll call