A campus leader wants to persuade other students to jump in and participate in service projects in the community one Saturday a month. What is her persuasive goal?
a. to change values
b. to motivate to action
c. to strengthen beliefs
d. to weaken attitudes
b
Communication & Mass Media
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One of the functions of the introduction of a critical essay is to provide a rationale that explains why the critic wrote it and why others should read it
Indicate whether this statement is true or false.
Communication & Mass Media
According to the primacy effect, we tend to form an opinion based on the _____ information received
a. most positive b. most negative c. most recent d. first
Communication & Mass Media