What are the basic steps in creating a Pinterest marketing campaign?

What will be an ideal response?

The first step is to create a brand page and pin photos of your products, ensuring that you change your selections regularly and use high quality photos. Next, use URL links and keywords so that followers can easily find and buy the projects you have pinned. Use of hashtags helps organize your photos.

Creating a Pinterest Product pin helps businesses in certain industries that are cost competitive like food, retail, or movie distribution. Adding Pin It buttons also encourages followers to pin your photos to their own boards and share them with friends. Developing theme-based boards also enhances the entertainment and branding aspects of Pinterest.

Incorporating Facebook and Twitter into the campaign draws users from those networks onto Pinterest, and integrating with those services allows users to navigate seamlessly from Facebook and Twitter to Pinterest. Being active on social media is also important to get the most out of it.

Business

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In which of the following areas is proper etiquette is less essential?

A) The expectation that employees will not be late as they have access to directions B) The creation of distraction and annoyance for others C) The expectation that dictated information will be accurate when transferred to text D) The expectation that receivers will be able to respond immediately to any inquiry E) The assumption that everyone else has access to the same technology

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Use the information in Scenario 4.5. What is the pre-tax cash flow (net present value) for alternative #2 compared to the base case of doing nothing for the next five years?

A) negative pre-tax cash flow B) more than $0 but less than $40,000 C) more than $40,000 but less than $80,000 D) more than $80,000

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