This is an estimate of the number of people or households viewing or listening to a particular program based on some universal estimate

a. PUR
b. HUT
c. cume
d. share
e. rating

e.

Communication & Mass Media

You might also like to view...

It is best to deliver a paraphrase in a __________ manner, meaning we avoid words that are evaluative and nonverbal behaviors that communicate that we disapprove of the speaker and/or speaker's comments

Fill in the blank with correct word

Communication & Mass Media

The best way to treat extended periods of secondary tension in a small group is to

A. engage in a fantasy chain to reduce the tension. B. use formal rules to control the tension-producing conflict. C. vote to settle the tension-producing issue. D. openly discuss what is producing the tension, the feelings, and what to do. E. stick to the agenda of topics and issues rather than talking about how members feel.

Communication & Mass Media