Compare and contrast the disadvantages of surveys, purchase and media panels, and scanner data
What will be an ideal response?
The successful response will form a discussion around the following ideas synthesized in the matrix below:
Tendency for Having a
Representative Sample Main Type of Field Error
Surveys Yes respondent response error
Panels No respondent response error
Scanner Data No check-out person recording errors
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Connectors, auditing firms, and PR directories are
A) expensive to use, therefore most firms do not employ them. B) resources that marketers can use to gauge consumer satisfaction. C) unreliable sources of information about media and non-media outlets. D) information sources that allow marketers to evaluate connectors. E) channels that conventional media use to track audience statistics.
Tata Motors assembles cars from their own parts and subassemblies and also controls the mining and fabrication of the materials used to create those parts
When Anand ordered his luxury sedan with the platinum dashboard he knew he wouldn't be taking delivery of his dream car the next week. Rather, he would be waiting a while thanks to: A) a mismatch between supply chain lead time and customer demand. B) a mismatch between overall demand levels and productive capacity. C) a mismatch between demand and the most efficient production volume. D) a mismatch between demand and the most efficient shipment volume.