How did Bill Clinton use the results of focus groups to change his 1996 campaign strategy?
a. The campaign appealed more to the left to win the support of environmental groups.
b. The campaign became more conservative to appeal to moderate voters.
c. The campaign decided that it needed to solidify its Democratic base.
d. The campaign focused on winning the Southern vote.
e. The campaign used more straw polls to gauge public opinion.
Answer: B
Political Science
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