Advertisers focus on ________, while programmers usually are more interested in ________

a. ratings; shares
b. shares; ratings
c. HUTS; universes
d. shares; HUTS

a

Communication & Mass Media

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Which of the following statements about monologic and dialogic communication is true?

A) Monologic communication is usually preferable to dialogic communication. B) Dialogic communication involves striving for empathy and mutual understanding. C) Monologic communication is preferable in stressful situations. D) Monologic communication is preferable in non-stressful situations.

Communication & Mass Media

The ___________theory explains that people pay more attention to and remember that is presented first

and last. A. Speech B. Cognitive Dissonance C. Primary/Recency D. Social Exchange

Communication & Mass Media