Discuss four macroeconomic trends that have the potential to significantly alter the current status of international business and trade

Discuss the questions that managers should investigate to deepen knowledge about the international market potential of a product or service
What will be an ideal response?

? Who initiates purchasing? Homemakers are usually the chief decision makers for household products. Professional buyers make purchases on behalf of firms.
? Who uses the product or service? Children consume various products, but their parents may be the actual buyers. Employees consume products bought by the firms where they work.
? Why do people buy the product or service? What specific needs does it fulfill? Such needs vary worldwide. In advanced economies, for example, consumers use Honda's gas-powered generators for recreational purposes; in developing economies households buy them for everyday heating and lighting.
? Where do people purchase the product or service? Once the researcher understands where the offering is typically purchased, it is useful to visit likely vendors to assess sales potential, whether the good should be adapted for the market, and how best to price, promote, and distribute it.
? What economic, cultural, geographic, and other factors in the target market may limit sales? Countries vary substantially in terms of buyer income levels, preferences, climate, and other factors that can inhibit or facilitate purchasing behavior.