Why are demographic factors the most popular bases for segmenting customer groups?
What will be an ideal response?
One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables. Another is that demographic variables are easier to measure than most other types of variables. Even when marketers first define segments using other bases, such as benefits sought or behavior, they must know a segment's demographic characteristics to assess the size of the target market and reach it efficiently.
You might also like to view...
To alleviate the problems created by improper waste disposal, the Comprehensive Environmental Response, Compensation, and Liability Act of 1980 (CERCLA) authorized the creation of the ________
A) response fund B) general fund C) Megafund D) Superfund
The 80% rule added in the American Jobs Creation Act (AJCA) of 2004 makes less likely that the former parent company would continue to be treated as domestic
Indicate whether the statement is true or false.