Stacey also tests his recycling attitude semantic differential scale by administering it to a group of avid recyclers and also to a group of people who never recycle. He then compares the scores. Which of the following measurement attributes is he attempting to evaluate?
a. The equivalency component of reliability
b. The stability component of reliability
c. Concurrent validity
d. Face validity
c
Communication & Mass Media
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A PR team of a political party released several news releases, newsletters, and web postings to promote its party. It also organized several events around the country. Which step of public relations cycle is this?
a) Communication b) Research c) Analysis d) Formulation
Communication & Mass Media
The first person to transmit pictures by electro magnet waves was
a. Henry Luce b. Philo Farnsworth c. Edward R. Murrow d. Lowell Thomas
Communication & Mass Media