MedUmbrella provides a broad and diverse range of services for the healthcare industry. It also manufactures a wide variety of hospital equipments. It wants to experience rapid growth and wishes to organize better for global competition. Which of the following organizational structures will suit MedUmbrella best?

Which of the following statements about the market segmentation approach is correct?

A) This approach would imply the production of standardized products. B) With this approach, less money is wasted on customers who have low probability of buying the product. C) It is the act of choosing which segment or segments to pursue actively. D) With this approach, none of the segments would necessarily be satisfied because the typical consumer in each would not feel that the product was right for him or her.

Asking a consumer to wear a seat belt is an example of an exchange of?

a. old behavior patterns b. economic assets c. time and money d. values e. Opinions