Compare and contrast the concepts of lifetime value of a customer and customer equity
What will be an ideal response?
The lifetime value of a customer is the potential profit generated by a single customer's purchase of a firm's products over the customer's lifetime. Customer equity takes this concept one step further, comparing the investment a firm must make to acquire a customer and maintain a relationship with that customer to the financial return that could be expected from the customer.
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The t-test is used with interval and nominal data.
a. true b. false
Which of the following statements is true regarding TRUSTe?
A) It is an online service for creating customized online surveys. B) It is an online service which helps in data mining. C) It is an initiative which rates Web sites based on the ease with which it can be navigated. D) It is an initiative to build user confidence in joining communities and using the Web in general.