Answer the following statement(s) true (T) or false (F)

1. Nontraditional advertising includes direct marketing, social networks, and word of mouth
2. AIDA stands for attention, interest, desire, and action.
3. The action step of AIDA is where you tell your viewers what the product's features and benefits are.
4. Agencies come up with solutions to a client’s problem through tactics.
5. Defining the target audience means determining who will buy the product and why they want or need it.

1. True
2. True
3. False
4. False
5. True