A consumer who makes the purchase decision based on price is:

The management of Zeta Fire Alarms has calculated the following variances

Direct materials cost variance $9,000 U Direct materials efficiency variance 36,000 F Direct labor cost variance 15,000 F Direct labor efficiency variance 13,500 U Total variable overhead variance 8,500 F Total fixed overhead variance 3,000 F What is the total direct materials variance of the company? A) $1,500 F B) $27,000 F C) $11,500 F D) $6,000 F

Most creatives view emotional advertising as the key to developing brand loyalty

Indicate whether the statement is true or false