What are some of the reasons sales promotion expenditures might increase as a percentage of budget expenditure?
What will be an ideal response?
The promotion becomes more accepted by top management as an effective sales tool; competitors used promotions frequently; consumers became more price-oriented, and trade demanded more deals from manufacturers.
Business
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Overtime is best suited for:
A) lengthy projects. B) jobs that require no training. C) short-term labor surpluses. D) short-term labor shortages. E) a permanent rise in demand.
Business
A type of responsibility center which is typically established whenever an organizational unit has control over both its resource costs and the selling price of its products or services is a(an)
a. investment center. b. revenue center. c. expense center. d. profit center. e. standard cost center.
Business