The principle of homophily holds that the more similar two communicators are, the more
likely they are to interact with one another, the more likely their communication will be
successful, and the more similar they are likely to become.
Indicate whether the statement is true or false
TRUE
Communication & Mass Media
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Common tactics in marketing public relations include
A) blogs and interactive websites B) advertising C) billboards D) All of the above E) None of the above
Communication & Mass Media
Which guideline for designing effective presentation slides has the following goal: To find a balance between (1) creating clear and concise slides that will engage your audience and (2) highlighting your major ideas one at a time?
a) Exercise Restraint b) Use Readable Typeface c) Use Appropriate Template and Graphics d) Use Animation and Sound Effects e) Employ the 1x7x7 rule
Communication & Mass Media