Consider the two statements below
I. Focus groups are appropriate whenever it is believed that interaction among
respondents is necessary for obtaining depth of insights.
II. Focus groups are often a good substitute for more complex quantitative research.
Which, if any, of these statements is (are) true?
A) I only
B) II only
C) Both I and II are true
D) Neither I nor II are true
A
Business
You might also like to view...
Department stores are most likely characterized by ________
A) narrow product lines B) specialty goods and services C) predatory pricing strategies D) deep assortments of luxury brands E) wide varieties of product lines
Business
An organization's MIS and DSS supply an ESS with summarized information
Indicate whether the statement is true or false
Business