Considering the nine Management By Objectives (MBO) steps, media channel objectives refer to
A) the media channels recommended by your client.
B) what media gatekeepers are looking for in a news angle.
C) the optimal media channels for your target audience.
D) an increasing emphasis on social media.
E) sources and questions that interest the journalist
Answer: B
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Carteris asked to create the layout for a new shopping center his firm is assigned to construct. While briefing his colleagues on the design, he arranged the main points of his speech according to location, position, and direction
What type of speech organization did Carteruse to prepare for his presentation? a. Spatial organization b. Chronological organization c. Problem-and-solution organization d. Topical organization
Members of Congress have received numerous complaints about an off-road vehicle called “Liferisk.” It has three balloon-tire wheels and a 200 horsepower engine. It is designed to drive over any surface at speeds up to 80 miles per hour. Several people have been killed when their Liferisks overturned, and a number of others have been injured. Congress debated forbidding the manufacture of Liferisk, but it is made by an American company and is exported quite successfully overseas, thereby helping America’s balance of payments. Instead, Congress made it illegal to advertise Liferisk in the United States. (No one argues Liferisk’s ads are misleading or deceptive.) Liferisk’s manufacturer asks a federal court to declare the law a violation of the manufacturer’s First Amendment
rights. How should the court rule? Why? What will be an ideal response?