________ rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark

Clark bought Series EE U.S. Savings Bonds after 1989. Redemption proceeds will be used for payment of college tuition for Clark's dependent child. One of the conditions that must be met for tax exemption of accumulated interest on these bonds is that the

a. Bonds must be transferred to the college for redemption by the college rather than by the owner of the bonds. b. Bonds must be bought by a parent (or both parents) and put in the name of the dependent child. c. Bonds must be bought by the owner of the bonds before the owner reaches the age of 24. d. Purchaser of the bonds must be the sole owner of the bonds (or joint owner with his or her spouse).

Which of the following can a company do to reduce defection?

A) Attract new customers to try out the company's products. B) Increase customer lifetime value by increasing the non-monetary costs of products. C) Enhance the growth potential of existing customers through cross-selling and upselling. D) Distinguish the causes of customer attrition and identify those that can be managed better. E) Make low-profit customers more profitable or terminate the relationship.