Fashion Spell, an apparel store, has a page on Facebook through which it interacts with its customers. It encourages customers to post comments about the store and give feedback
It also holds a lucky draw competition every week and the winner receives a gift voucher from Fashion Spell. Given this information, Fashion Spell uses _____ to increase its customer base.
a. social media marketing
b. product adaptation
c. contract manufacturing
d. countertrade
ANSWER: a
Fashion Spell is making use of social media marketing to keep in touch with its customers. Making use of social media sites such as Facebook is an example of social media marketing.
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Group members that are covered by group life insurance policies are required to be issued which of the following?
A. A Master Policy B. A Certificate of Insurance C. An estimate of the sponsor's premiums D. None of the above
Which of the following statements regarding both individual credit life insurance and group credit life insurance is NOT correct?
A) Both policies would typically be decreasing term policies. B) Both policies are used to pay off debt if the insured dies before doing so. C) Both policies are typically medically underwritten. D) Both policies may end at the payoff of the debt.