Promotion strategies for dealing with the unique features of services include all of the following EXCEPT which one?
a. creating strong organizational images
b. using personal sources of information
c. satisfying patronage-oriented objectives
d. stressing tangible cues
Ans: c. satisfying patronage-oriented objectives
Business
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Which of the following is specified by the research design?
a. The research questions to be answered b. The management decision problem to be solved c. How the final research report will be written d. How the information obtained will be used
Business
In his 2010 State of the Union address, U.S. President Barack Obama had vowed to double U.S. exports by 2015; doing so would require boosting exports 25 percent annually
Indicate whether the statement is true or false
Business