Philip has never texted before and really does not understand the unique language and ways multiple cues can be expressed in a text. He does not understand its richness and that causes him to limit his use of texting. Which theory best explains his understanding of media richness?
A. dual capacity theory
B. channel expansion theory
C. media richness theory
D. social information processing theory
Answer: B
Communication & Mass Media
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Communication & Mass Media
Which of the following guidelines for gathering research material suggests that you skim relevant
sources looking for key words, important concepts, or relevant statistics within each source to quickly locate information that is useful? A) Read progressively B) Read selectively C) Read efficiently D) Read proficiently E) Read profusely
Communication & Mass Media