The assumption made by social exchange theory that people want to make the most benefits while minimizing costs is known as the ______.
A. minimax principle
B. dispositional factor
C. covariation model
D. comparison level
A. minimax principle
Communication & Mass Media
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No message is received in a vacuum
Indicate whether this statement is true or false.
Communication & Mass Media
According to your text, which of the following is NOT a method of populating a web site with content?
a. shovelware b. moderate updating c. popular updating d. aggressive updating e. original content
Communication & Mass Media