Maddox Home Goods is based in Illinois but has plans to target the housewares market in Europe. Maddox executives believe that the firm's successful U.S. marketing strategy will work equally well in the European market

Maddox most likely has a(n) ________ approach to international marketing.
A) ethnocentric
B) polycentric
C) geocentric
D) multidomestic

A

Business

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In 2012, if the PPP per capita of China was $9,040 and the PPP per capita of the United States was $52,340, this means that the:

A. GNI per capita was greater in China. B. percent of goods and services consumed in the United States was lower. C. standard of living in China was better. D. cost of living was lower in China. E. annual average GDP growth rate was lower in China.

Business

What is the most likely reason that consumers rarely protest import restrictions that raise the prices they pay for a specific product?

A) They reason that if the import restrictions are removed, the foreign producers will raise their prices to those of the domestic producers anyway. B) Many countries prohibit consumers to band together to influence political actions. C) Typically, although the added costs to consumers for a given product are high in aggregate, they are fairly trivial for most individual consumers. D) They reason that if they do something to hurt domestic employment for one product, the displaced workers will then do something that will hurt their own employment.

Business