Consumers often rely on decision guidelines, or mental rules of thumb, when weighing the merits of competing brands. These rules are referred to as ________

____Massed practice is another term for overlearning

Indicate whether the statement is true or false

Which of the following refers to the integration mechanism where a new team of managers is created to coordinate the activities of functions or divisions?

A) integrating department B) direct contact C) task force D) hierarchy of authority