Which of the following generic strategies best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry?
A) cost leadership
B) differentiation
C) cost focus
D) focused differentiation
E) cost differentiation
D
Business
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What is an advantage of a land contract to a seller?
A. A land contract can be quicker than traditional mortgage financing. B. The seller has considerable flexibility in negotiating the terms of the contract. C. The seller does not receive a large sum of money at one time for which he/she may be taxed. D. All of the above
Business
Positioning refers to consumers' perceptions about a product relative to competing products
Indicate whether the statement is true or false
Business