The success of the Stratos project helps Red Bull by:
A) having their logo on NASCAR cars.
B) using YouTube as an effective marketing tool.
C) standing out from a crowded field of competitors.
D) utilizing free-standing inserts.
E) personal selling.
C
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Walmart developed the Ol'Roy brand of dog food to sell only in its stores. Ol'Roy is an example of a ________
A) generic product B) national brand C) franchise D) copy-cat brand E) private label
Your team has experienced an increase in absenteeism in the past six weeks. In the meeting to define the problem, George recommends that personal leave days be abolished
The group ignores that suggestion but instead decides to fire all employees who are absent starting Monday. What went wrong in the decision-making process? A) The first acceptable solution was accepted. B) The problem was stated as part of the solution. C) The problem was stated too explicitly. D) The information about the problem was based on speculation.