Identify three of the key practices about what PR practitioners see happening in successful organizations, according to the Generally Accepted Practices (GAP) study
What will be an ideal response?
(1) Invest more than the average amount (5%) of the overall budget in
evaluation. (2) Work with PR agencies for strategic reasons rather than simply to have more
people to get a particular job finished. (3) Engage in highly ethical practices to build and
maintain your reputation.
Communication & Mass Media
You might also like to view...
When doing Internet research, if you wish Google to search for an exact phrase, what should
you do? What will be an ideal response?
Communication & Mass Media
Passive listening would tend to be used mostly while
a. participating in a meeting b. engaging in a team sport c. playing the stereo d. receiving an award
Communication & Mass Media