Compare and contrast strategic planning and operational planning
What will be an ideal response?
Strategic planning is the managerial decision process that matches the firm's resources and capabilities to its market opportunities for long-term growth. In a strategic plan, top management defines the firm's purpose and specifies what the firm hopes to achieve. Operational planning focuses on the day-to-day execution of the functional plans and includes detailed annual, semiannual, or quarterly plans. Operational planning is done by supervisory managers. Strategic planning is big picture, while operational planning is nuts-and-bolts.
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Answer the following statement(s) true (T) or false (F)
Emotional appeals are typically unhelpful and counterproductive because audiences generally rely on reason to make their decisions.
You want to observe how often consumers listen to music throughout their day and what different audio devices they use. You are also interested in how consumers store and access their own music collections. You should conduct ________ research
A) causal B) experimental C) secondary D) pure E) exploratory