Cannibalization occurs when the sales of an existing product remain the same despite the introduction of a new product
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
A situation that occurs when sales of a new product cut into sales of a firm's existing products is known as cannibalization. This is a potential cost of multisegment targeting.
You might also like to view...
Critics of the beer industry and marketers agree on the following statements about alcohol and underage individuals, except
A) many beer commercials encourage underage drinking B) many beer commercials encourage brand loyalty or brand switching to a population that should not even be drinking C) the use of sex and humor in beer ads has made alcohol appealing to underage individuals D) the public service announcements do discourage underage drinking
Estate planning is the act of planning how your wealth will be allocated before your death
Indicate whether the statement is true or false.