Social media measurements are meaningless if:
a. they require further processing.
b. they are tied to performance indicators.
c. they are taken from many sources.
d. they lack context.
ANSWER: d
Without context, measurements are meaningless. While literally hundreds of metrics have been developed to measure social media's value, these metrics are meaningless unless they are tied to key performance indicators.
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Managers can use the grapevine productively by respecting employees' desire to know, acting promptly to correct misinformation, and ________
A) ?sharing only good news to keep employee morale high B) sharing both good and bad news C) ?decreasing the amount of information delivered through formal channels D) ?becoming an active part of the grapevine to spy on employees