Recognizing overlaps in the use of languages in many areas of the world helps global advertisers realize economies of scale

________ are devices that can be trademarked and serve to identify and differentiate the brand

A) Brand elements B) Brand value propositions C) Brand perceptions D) Brand images E) Brand extensions

One way to minimize the chance of a candidate being considered careless or disrespectful is to do what?

A) Visit career services B) Have a fixed and well planned career path C) Catch errors before the résumé is sent D) Include extensive references E) Ask for information that can be found on the organization's website