Creative selling involves developing new customers and maintaining old ones by investing a considerable amount of time in understanding buyers' needs and wants

Subway restaurants can be found ________

A) In traditional stand-alone units B) In convenience stores C) In shopping malls D) In military bases E) All of the above

Which of the following does a company NOT need to understand in order to build effective information systems?

A) Its mission B) Its objectives C) Its current IS project list D) Its strategy