What is one of the best methods for creating and rewarding brand loyalty among consumers who might otherwise switch to competing brands?
a. a sweepstakes
b. a directed coupon mailing
c. a sampling program
d. a loyalty marketing program
Ans: d. a loyalty marketing program
Business
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Training salespeople seldom reduces turnover or role ambiguity.
a. true b. false
Business
Broker Westland dies and his daughter Susan, who is also a broker, inherits his business. With respect to his 50 current listings, which of the following is true?
A. Susan automatically receives commissions if any of those listings sell B. She can call the sellers and tell them that she is now the listing broker C. She is not the listing agent unless she negotiates a new listing agreement with each of those owners D. She may no longer work with any of those clients
Business