Amway runs advertisements that show how people who sell Amway products are involved in helping their communities through tutoring students and cleaning up the environment. These ads are examples of what type of advertising?

A ____________ appeal centers on benefits an offering can provide to a customer.

A. Fantasy B. Rational C. Desire D. Lifestyle E. Slice of life

__________are business customers who consider numerous suppliers, solicit bids, and study all proposals carefully before selecting one

Fill in the blanks with correct word.