Which of the following integrates information from across the company in order to automate order processing?
A) just-in-time inventory techniques (JIT)
B) radio frequency identification (RFID)
C) vertical marketing system (VMS)
D) horizontal marketing system
E) enterprise resource planning system (ERP)
E
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Which of the following is true of product positioning?
A) A product's position is defined by the number of competitors in a market. B) Product positioning has little influence on the design of marketing mixes. C) Consumers generally reevaluate products every time they make a buying decision. D) To simplify the buying process, consumers are likely to position products in their minds. E) Consumers cannot position products with or without the help of marketers.
Which of the following is not a major benefit to direct marketing for a retailer?
a. Startup costs can be very low. b. Customers are given a convenient method of shopping. c. A very large geographic area can be inexpensively covered. d. Products can be examined prior to purchase.