Which of the following terms is used to describe the success of many Japanese marketing plans because of the Japanese management's ability to adapt when a marketing plan is not working and to stick with the plan?
A) vertical integration
B) adaptive persistence
C) horizontal integration
D) decentralization
E) standardization
B
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Which of the following is a necessary condition for an informational strategy to be effective?
a) favorable information must be provided to the legislator b) government officeholders are more informed than the interest group c) interest group is more informed about the issue than are the government officeholders d) the public holds superior information about an issue than the interest group.
Double-entry accounting is best characterized as:
a. The number of debit entries posted to the ledger equals the number of credit entries. b. The number of ledger accounts with debit balances is equal to the number with credit balances. c. Every transaction affects both an asset account and either a liability account or a stockholders' equity account. d. The total dollar amount of debit entries posted to the ledger is equal to the dollar amount of the credit entries.