One issue considered in developing corporate strategies is
A) What business(es) are we in?
B) What direction are we going?
C) What resources do we have to implement our strategies?
D) What businesses are we in and what to do with those businesses?
E) None of the answer choices is correct.
D
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Which of the following BEST describes advertising expenditures in Canada?
a. They exceed $250 billion per year in the huge industry that employs over 3 million people. b. They are dominated by the millions of small firms competing for business through price wars. c. They are completely controlled by the top 10 marketing communication companies in Canada. d. They are large, but the industry is small with fewer than 54,000 employees.
Today's better educated and more demanding customers are seeking a(n) ________ of satisfactions
Fill in the blanks with correct word