________ is central to the ability of a company to capture and sustain a competitive advantage

Calculate the net profit generated by Key Inc.,which has a capital cost of 10% for $450 million of capital invested and generates an economic profit of $20 million

A) $48.5 million B) $110 million C) $78.5 million D) $65 million E) $135 million

In a marketing-mix model, ________ are based on those things that contribute to incremental sales, such as new promotions or increased public relations efforts

A) baseline models B) sales-lift models C) buy-in data D) implementation models E) scanner data