A strategy is a road map of action for fulfilling a firm's mission, goals and objectives

Indicate whether the statement is true or false.

Answer: TRUE

Business

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Telephone penetration is a serious consideration when doing international marketing research. In Great Britain telephone penetration is only about ________, although cell phone penetration is higher

A) 80% B) 10% C) 40% D) 96%

Business

Why should a salesperson set call objectives?

What will be an ideal response?

Business