Speakers should not just focus on proofs that listeners do think are solid; they should also focus on

Criteria development cases are used when criteria to evaluate the value object do

not already exist or are not commonly understood. Indicate whether the statement is true or false

Answer the following statement(s) true (T) or false (F)

1. While websites, and blogs are considered to be owned media, newsletters and brochures are not. 2. In the PESO model, an individual that posts a review of a business is creating earned media 3. A brand that purchases space on Google ads is said to be using shared media 4.To support credibility for its message to an audience, the PR practitioner may rely on earned media. 5. A brand uses its a Facebook page to promote itself. This is an example of owned medium.