___________ is the tort that occurs when intellectual property, such as copyrights, patents, trade secrets or trademarks, is taken by others without permission

The best way to find job opportunities is usually

A) searching online job boards such as Monster. B) looking for them in the newspaper's classified ads. C) counting on the people you know to keep you in the loop. D) identifying the companies you want to work for and focusing your efforts on them. E) to send a form letter to as many companies as possible, asking that they call you when they have openings.

Briefly describe the reasons why incorporating word-of-mouth into promotional efforts poses a unique challenge to a firm's marketing efforts. Why is word-of-mouth a powerful tool?

What will be an ideal response?