List and describe at least four general guidelines for creating an Expression Web site.

What will be an ideal response?

When creating an Expression Web site, the actions you perform and decisions you make will affect the pages and links included in the site.
1. Choose a Web site structure to use as the starting point for the site. A Web site consists of one or more Web pages. Determine the purpose of the site, such as commercial or personal, then determine the number of pages and how site users will navigate to the pages.
2. Determine folder structure and location and file naming conventions for the Web site files. You must save all of the related files and folders for the Web site in one location.
3. Determine the page properties or settings that will apply to the pages. You can choose page settings, such as page title and keywords, using the Page Properties dialog box.
4. Decide what the page layout will look like. Page layout, which is the placement of text
and objects, contributes to the look and consistency of a site. Well-arranged elements,
such as a company logo or a navigation bar with links to the main pages of a site, keep
the visitor interacting with the site longer and give the site a professional look.
5. Determine the text content for the page. Use text to convey the message with as few
words as possible. Easy-to-read content encourages visitors to consider your product or
service.
6. Design the format for the text elements on the page. The use of headings, fonts, lists,
and color helps to identify important content and assist the visitor when scanning the
page for specific content.