A political candidate sends a signed picture to everyone in her district, along with a letter soliciting campaign donations. This candidate is employing the ____________ tactic

a. reciprocation
b. social proof
c. the sleeper effect
d. scarcity

Answer: A

Psychology

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Tess has been having trouble sleeping, so she wants to try melatonin. Before she does, she checks the recent National Institutes of Health report on melatonin. What will she learn?

a) There is little evidence for melatonin's efficacy in treating insomnia. b) Melatonin is effective in reducing sleep latency and increasing total time asleep. c) The dose required to achieve an effect is close to toxic levels, so it is best to avoid melatonin. d) Melatonin affects sleep by relaxing the muscles, but the same effect can be achieved by a warm bath.

Psychology

If you were a prosecutor, what would you be most likely to do to convince the jury that the defendant is guilty?

a. mention the defendant's criminal record b. explain the defendant's motives for committing the crime c. describe the circumstantial evidence that places the defendant at the crime scene d. have an eyewitness testify that she saw the defendant commit the crime

Psychology