The third step in building a marketing plan involves ________
A) conducting a performance review
B) conducting a situation analysis
C) performing a SWOT analysis
D) developing a performance plan
E) conducting a share valuation process
D
Business
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________ knowledge refers to knowledge that can be documented and codified
A) Experiential B) Explicit C) Tacit D) Inert
Business
Examples of strategic partnering include
A) vertical integration, international expansion, and horizontal diversification. B) concentration, vertical integration, and strategic alliances. C) joint ventures, horizontal diversification, and international expansion. D) joint ventures, long-term contracts, and strategic alliances. E) None of the answer choices is correct.
Business